Parents seated in a hotel ballroom audience during a dance convention weekend

CONVENTION PARTNERSHIP · ONE CITY PILOT

Elevate the dancer experience
by elevating the family.

Industrē is a premium hospitality lounge for the parents already attending your convention. We operate it inside your venue, alongside your programming — never in place of it.

01The opportunity

The dancers already have an experience. Now the parents do too.

Convention weekends are designed around the dancer — as they should be. Parents are along for the journey, often spending long hours onsite between classes, competition blocks and awards.

Industrē complements that experience with an airport-lounge-caliber space built for them: relax, work, recharge.

Parents working on laptops while seated along a hotel convention corridor
02Benefits to the convention

A better parent experience is a better convention.

WE HANDLE THE HOSPITALITY

Industrē is designed to integrate alongside existing convention programming. Our team develops and operates the parent hospitality experience in coordination with your event and venue.

ELEVATE THE FAMILY EXPERIENCE

Give parents an experience intentionally designed for them while their dancers train and compete.

CREATE NEW VALUE

Parent lounge access, studio packages and approved brand partnerships can create incremental revenue opportunities.

MINIMAL PROGRAMMING IMPACT

Lounge hours are built around your schedule. Optional activations are only scheduled when they do not compete with convention programming.

ENHANCE THE ONSITE EXPERIENCE

A dedicated parent hospitality space creates another intentional destination within the convention footprint and gives families somewhere designed for the time between sessions.

MEASURED RESULTS

Every pilot ends with a post-event report: pass sales, check-ins, peak occupancy, survey results and repurchase intent.

03How the partnership works

The convention provides

  • A dedicated meeting room, ballroom or approved space
  • Hotel / venue coordination
  • Registration integration or an approved Industrē sales link
  • Promotion through existing convention communications
  • Schedule and credential coordination

Industrē provides

  • The Industrē brand and lounge design
  • Hospitality programming and amenities
  • Staffing, daily management and parent check-in
  • Sponsor and vendor relationships
  • Parent communications, surveys and the post-event report
04The ask

Let's pilot Industrē in one city.

01

ONE CITY

A single market from your 2027–2028 season.

02

ONE WEEKEND

Your existing dates. No added tour stops.

03

ONE PILOT

Prove it once, then discuss where it goes next.

Pricing, capacity, amenities and partnership terms are developed convention-by-convention and remain subject to venue approval and final agreement.

05Start a conversation

Partnership inquiries